Dig.Drop.Done Launches Trade Website

Online Resource Makes the Selling of Bulbs As Easy As Planting Them

WINSTON-SALEM, N.C., May 16, 2012 – Dig.Drop.Done, the North American authority on flower bulbs, announces the launch of a content-rich website geared specifically toward flower bulb retailers in the United States and Canada and the augmentation of their flower bulb sales. The online resource, DDDRetailer.com, delivers everything bulb retailers need to learn about the Dig.Drop.Done campaign and help them prepare for the fall selling season.

DDDRetailer.com is flower bulb retailers' one-stop-shop for marketing resources and customizable materials, including in-store display templates, advertising templates, social media instructions and platform-specific guides, basic bulb knowledge, frequently asked bulb questions, and iFrames for easy embedding of content from DigDropDone.com. Retailers also have the ability to subscribe to regular eNewsletters, access news highlights about the Dig.Drop.Done campaign, and plan promotions that align with the North American paid media campaign.

"We are so pleased to be able to offer a resource of this caliber to our North American retailers," said Henk Westerhof, a 26-year veteran of the bulb industry and spokesman for the Dig.Drop.Done Foundation. "The Dig.Drop.Done campaign has been working tirelessly to educate customers about the simple beauty of bulb planting, but our effort would not be complete without providing retailers materials to enhance their sales and amplify their individual marketing strategies."

Bulb retailers are encouraged to visit DDDRetailer.com to learn more about the Dig.Drop.Done campaign and the ways it can be utilized to drive sales.

About Dig.Drop.Done.

Dig.Drop.Done™ is a three-year, North American educational campaign to introduce flowering bulbs to a new generation of potential gardeners and demystify the bulb-growing process. Through a website, digital and print advertising, social media and public relations, the campaign will show women just how simple, beautiful and rewarding flowering bulbs can be. Dig.Drop.Done is sponsored by the Dig.Drop.Done Foundation (members of Holland’s Royal trade association for nursery stock and flower bulbs), the International Flower Bulb Centre and Scheepvaart Commissie (Dutch export reserve fund). For more information, visit www.DigDropDone.com.


Kris Kriofske
(336) 416-6601